Overview

manufacturer brand


Show Summary Details

Quick Reference

Any brand that carries the name of the original manufacturer (e.g. Johnson and Johnson, Hoover, Ford, Microsoft, Hewlett-Packard, IBM). See also brand.

Subjects: Marketing.

Related content in Oxford Index

See all related items in Oxford Index »

Reference entries
manufacturer brand
in A Dictionary of Business and Management

Reference Entry

manufacturer brand
in A Dictionary of Marketing

Reference Entry

Search for the text `manufacturer brand' anywhere in Oxford Index »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.