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marketing specializations


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The range of professional disciplines that have their own techniques, methods, development paths, and careers within the marketing profession. Some marketing specializations are more portable than others—for example, the functional specialists of public relations, advertising, communications, and event marketing are more portable from company to company than a specialization in, say, fast-moving consumer goods (FMCG) branding. Seethe following range of the main specializations in marketing: arts marketing; business-to-business marketing; cause-related marketing; channel marketing; charity marketing; consumer marketing; customized marketing; database marketing; direct marketing; direct response marketing; e-mail marketing; enlightened marketing; ethical marketing; event marketing; global marketing; guerrilla marketing; integrated marketing; interactive marketing; internal marketing; international marketing; internet, the; location marketing; macromarketing; mass marketing; micromarketing; mobile marketing; multichannel marketing; network marketing; niche marketing; non-profit marketing; permission marketing; product marketing; professional services marketing; recruitment marketing; relationship marketing; retro marketing; scientific marketing; services marketing; social marketing; sports marketing; viral marketing; word of mouth.

Subjects: Marketing.


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