Overview

marketing communications


Related Overviews

 

'marketing communications' can also refer to...

marketing communications

marketing communications

marketing communications

marketing communications mix

integrated marketing communications

integrated marketing communications

marketing communications mix

marketing communications mix

integrated marketing communications

marketing communications (marcoms)

HOWELLS, Gwyn (born 1949), Marketing and Communications Consultant, Gwyn Howells Marketing, since 2002

ROBINSON, Neil (born 1958), Director, Global Marketing and Communications, ABP (China) Holdings, since 2013

KNOWLES, Ben (born 1973), Director of Music, Marketing and Communications, War Child, since 2014

HUDSON, Lucian John (born 1960), Director of Communications, Open University, since 2011 (Acting Director of Marketing Communications, since 2014)

GASKELL, Vincent (born 1952), Executive Director for New Service Implementation and Communications and Marketing, Identity and Passport Service, 2009–10

BROOKE, Daniel Roderick Villaret (born 1967), Chief Marketing and Communications Officer, Channel 4 Television Corporation, since 2010

KINGSLEY, David John (1929 - 2014), consultant in management, marketing and communications, since 1975; Chairman, Kingsley and Kingsley, since 1974

THOMPSON, Marjorie Ellis (born 1957), Senior Adviser, Media and Major Gifts, Mental Health Foundation, since 2014; Director, C3I (Campaigns, Communications, Cause-related marketing and Imagination), since 2002

BUCKINGHAM, David Anthony (born 1946), Vice-President Marketing, Communications and Student Recruitment, since 2012, and Principal Advisor (formerly Senior Co-ordinator), Office of the Vice-Chancellor, since 2009, Monash University

 

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Quick Reference

The various ways in which suppliers of goods or services engage in interaction with their target audiences. Although this includes advertising (the most visible form of promotion), the terms are not synonymous.

Subjects: Media Studies.


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