marketing environment

Show Summary Details

Quick Reference

The combined influence of all the factors external to a company that could affect its sales. These factors include: cultural traditions, technological developments, competitors' activity, government policies, and changes in distribution channels. The marketing environment cannot be controlled by the company and, because it may change frequently, requires constant monitoring.

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.