mass individualization

Show Summary Details

Quick Reference

A term used in ecommerce to describe the large-scale development of products which are customized to buyers. The concept predates the Internet; however, network technology has provided the infrastructure for a major expansion in companies offering mass individualization. It can be applied to anything from services such as financial investment packages to manufactured products such as computers. It is also known as mass customization.

Subjects: Computing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.