mass market

More Like This

Show all results sharing this subject:

  • Media Studies


Show Summary Details

Quick Reference

1.n. All the people who can be reached by the transport and communications infrastructure within a given territory. The concept emerged when industrial methods started producing on a large scale: see Fordism.

2.n. Potential purchasers of mass-produced goods who constitute a substantial proportion of the population.

3.adj. A pejorative reference to goods made for the ‘lowest common denominator’. Mass marketing is a monolithic approach to marketing where consumers and products are treated as homogeneous entities. Compare micromarketing; niche market.

Subjects: Media Studies.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.