mechanical reproduction

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The mass production of identical copies of a text using technological means (i.e. printing). The phrase is particularly associated with Benjamin's 1936 essay, ‘The Work of Art in the Age of Mechanical Reproduction’ (see aura).

http://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm The work of art in the age of mechanical reproduction

Subjects: Media Studies.

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