media channels

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The variety of media used to display advertising, usually in the form of a combination or ‘mix’. The most recent additions to these channels are interactive, involving a two-way exchange between the presentation of advertising and the target audience.

See also ambient media; billboard; broadcast media; brochures; direct mail; directory; displays; film advertising; interactive television; moving objects advertising; posters; print media; websites; world wide web.

Subjects: Marketing.

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