1. An analysis of the relationship between media and their audiences measured in circulation figures, viewing amounts, or visitor numbers.
2. A way of measuring media use according to the percentage of disposable income an average person spends on media products. For most of the 20th century, the relative constancy model placed this figure at around 3% for most of the developed world. However, this is increasing with the rise of digital media.
3. Broadly, the use and reception of the mass media by individuals or groups.
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