Overview

media mix


Related Overviews

advertising campaign

 

'media mix' can also refer to...

media mix

media mix

Media Mixes, Media Transformations

Anime's Media Mix Franchising Toys and Characters in Japan

Media Mix and the Metaphoric Economy of World

 

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Quick Reference

The use of two or more different media together in an advertising campaign. See also marketing communications mix.

Subjects: Media Studies.

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Reference entries
media mix
in A Dictionary of Media and Communication

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