1. A topic-defined field largely pursued by psychologists studying the mass media in academic departments other than psychology. It draws on cognitive psychology, social psychology, and developmental psychology. Historically, it has been dominated by laboratory studies of the cognitive and behavioural ‘*effects’ of television and film, but there has been a growing interest in how audiences interpret what they see onscreen. It includes the psychology of particular media, such as the psychology of advertising and of the internet.
2. The featuring of psychologists as contributors in the mass media, as in the psychologists' commentaries accompanying the reality TV series Big Brother.
http://www.apa.org/divisions/div46/ APA Division 46
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