media relations

'media relations' can also refer to...

media relations

media relations

media relations

media relations (public relations)

Ernest Hemingway's Media Relations

media power relations

Mass Media, Influence on International Relations

Press–Government Relations in a Changing Media Environment

Politics and the Media: A Breakdown in Relations for New Labour

Relations between reflection and transmission responses of three-dimensional inhomogeneous media

Music, Media, and Cultural Relations between the United States and the Soviet Union

Review: Print, Manuscript, Performance: The Changing Relations of the Media in Early Modern England

Politics and the Media: The Hutton Inquiry, the Public Relations State, and Crisis at the BBC

Carotid intima-media thickness and coronary atherosclerosis: weak or strong relations?

Carotid intima-media thickness and coronary atherosclerosis: weak or strong relations?

A. Davis, Public Relations Democracy: Public Relations, Politics and the Mass Media in Britain, Manchester University Press, 2002, 222 pp., pb. £15.99

Servicing the Media's Needs at Arm's Length: Police–Media Relations during High-Profile Murder Investigations

Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession. By Scott Anthony

Truman Defeats Dewey. By Gary A. Donaldson. (Lexington: University Press of Kentucky, 1998. xii, 270 pp. $27.50, ISBN 0-8131-2075-6.) and Harry S. Truman and the News Media: Contentious Relations, Belated Respect. By Franklin D. Mitchell. (Columbia: University of Missouri Press, 1998. xviii, 277 pp. $34.95, ISBN 08262-1180-1.)


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Quick Reference

The process of managing the flow and presentation of company or institutional information in various media channels and outlets in order to improve, preserve, and protect the reputation of the company or institution. While the majority of media relations focuses on individual journalists in press, radio, and broadcast media, an increasing part of the work of media relations is to manage online and social media channels. Beyond the immediate audience of the individual journalist, the media relations function, and the professionals within it, targets the specific audiences who read, view, or listen to the target medium. Media relations are also responsible for media strategy and planning, media campaigns, developing and distributing media campaigns, developing and distributing press releases, creation of media kits and briefing papers, arranging and managing interviews with journalists, media training for executives, measuring media impact, share of voice, and, often, working on legal issues related to media exposure or risk. While the majority of the media relations function is responsible for placement of information in the editorial of various media, a part also involves avoiding media exposure, especially if the matter is sensitive, or potentially damaging to the company's reputation. Another key element of media relations is crisis management: the limitation of damage to a company or institution or individual's reputation likely to be caused by unmanaged, or negative, mentions in the mass media.

Subjects: Marketing.

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