media semiotics

'media semiotics' can also refer to...


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The study of the mass media, often associated with the textual analysis of media texts and genres as sign systems based on the use of codes which require encoding and decoding. References to ‘reading’ television or film, or to the ‘grammar’ or ‘language’ of such media allude to structuralist semiotic approaches. See also semiotics.

Subjects: Media Studies.

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