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This term was used to describe a style associated with the ways in which the rather opulent, handcrafted characteristics of Art Deco in Europe were blended with the more progressive trends associated with Modernism: the use of new materials such as chrome and plastics, the manipulation of abstract forms and a recognition of dynamics of contemporary life, whether through the use of streamlined forms inherited from transport and applied to furniture, domestic appliances, or even buildings. This was often seen in the context of entertainment as in certain aspects of cinema design in Britain, particularly that known as the ‘Odeon Style’. In the United States it was evidenced in the work of Donald Deskey, as in his contributions to Radio City Music Hall in New York, as well as many others associated with the American Union of Decorative Artists and Craftsmen (AUDAC) who reconciled certain progressive traits in European design with the commercial realities of the United States.

Subjects: Industrial and Commercial Art.

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