monadic testing

Related Overviews


'monadic testing' can also refer to...


More Like This

Show all results sharing this subject:

  • Business and Management


Show Summary Details

Quick Reference

A technique used in marketing research in which consumers are presented with a product to test on its own, rather than being asked to compare it with a competing product (see paired comparisons.)

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.