Show Summary Details

Quick Reference

The use of browser trickery in an effort to keep a visitor captive at a site, often by disabling the ‘Back’ button or generating repeated pop-up windows. Mousetrapping is one of the most extreme marketing tactics on the Web. The goal is to extract maximum value from one-time visits, typically by bombarding visitors with a never-ending supply of traffic-exchange banners and pay per click links. Mousetrapping comes in many varieties.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.