Overview

mousetrapping


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The use of browser trickery in an effort to keep a visitor captive at a site, often by disabling the ‘Back’ button or generating repeated pop-up windows. Mousetrapping is one of the most extreme marketing tactics on the Web. The goal is to extract maximum value from one-time visits, typically by bombarding visitors with a never-ending supply of traffic-exchange banners and pay per click links. Mousetrapping comes in many varieties.

Subjects: Marketing.


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