Overview

multichannel marketing


Show Summary Details

Quick Reference

The promotion of the same product or service across multiple communications and distribution channels: for example, selling consumer goods direct to the public, over the Web, through retail outlets, through an affiliate, through mail order catalogues, via e-mail or other form of electronic commerce—at the same time.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.