Condé Nast


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Condé Nast Publications. A pioneer in upmarket fashion magazines. Growing up poor in St. Louis, Nast joined Collier's Weekly in 1898 and there developed his idea that a market existed for magazines catering to the tastes of the affluent and fashionable. He put his ideas to the test in 1909 by purchasing Vogue, then a struggling New York society weekly. Editor Edna Woolman Chase and Nast turned it into an influential, stylized, photo-fashion monthly for women that attracted leading advertisers. After buying Vanity Fair and House & Garden he created Condé Nast Publications in 1922. Nast lost his fortune in the 1929 stock market crash but was able to create Glamour in 1939 to further extend his publishing vision.

Subjects: Marketing.

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