negotiated reading

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Within Stuart Hall's encoding/decoding model, the interpretation of a mass media text by a decoder who partly shares its code and broadly accepts the preferred reading, but sometimes resists and modifies it in a way which reflects their own social position, experiences and interests (local and personal conditions may be seen as exceptions to the general rule)—this position involves contradictions. Compare hegemonic reading; oppositional reading.

Subjects: Media Studies.

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