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needs theory


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This theory (developed by David McClelland) identifies three different needs that can act to motivate people in the workplace. (a) The need for achievement (nAch) is the drive to excel and succeed and to improve upon set standards and past performance. (b) The need for power (nPow) is the desire to influence and control others. (c) The need for affiliation (nAff) is the desire to be accepted and liked by others. Each person has within them a different balance of needs, and it is important to get the correct fit between the needs of the individual and the job in order to ensure optimum performance. To apply the theory, the needs for a particular candidate are assessed through various psychological tests, resulting in comparable overall scores of nAch, nPow, and nAff. [See Maslow's hierarchy of needs, ERG theory, Herzberg's two-factor theory, and motivation.]

(a) The need for achievement (nAch) is the drive to excel and succeed and to improve upon set standards and past performance. (b) The need for power (nPow) is the desire to influence and control others. (c) The need for affiliation (nAff) is the desire to be accepted and liked by others.

Subjects: Human Resource Management.


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