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new media


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An umbrella term that first emerged in the 1980s loosely referring to computer-based media. The term applies to a wide range of phenomena and practices: new kinds of textual forms and entertainment pleasures (videogames, the internet, virtual worlds); new patterns of media consumption (convergence, hypertext, sit forward and sit back); new ways of representing the world (blogs, digitalization, photoshopping), the self (avatar, personal homepage), and community (bulletin boards, chatrooms, social networking); new relationships between media producers and consumers (file sharing, gift economy, participatory culture, user-generated content), and new phenomenological experiences (embodiment, immersion, presence). New media tend to blur the distinction between interpersonal and mass communication (desktop publishing, narrowcasting, public and private spheres); theorists are still debating whether the mobile phone is a mass medium. The term is regarded as problematic by many because of the ideological implication that ‘new’ equals ‘better’ which is ahistorical because it obscures the fact that all media are new when they are first introduced. However, the term is favoured by others precisely because of its vagueness, as it avoids the essentialist arguments implicit when the focus is on ontological form as in the digital verses analogue debates, or the promotion of a controversial single key feature such as interactivity, or a technological framing of the issues as in computer-mediated communication. Despite a wide consensus about the term's shortcomings, its continued use indicates that there is still an unresolved debate about the nature and impact of new communication technologies.

http://iiea.com/events/jon-snow?gclid=CPyUq-uQtKECFQRslAodcWH0-g Jon Snow on ‘new media’

Subjects: Media Studies.


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