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Nissan (1911)

Nissan (1911)

Supplier development at Honda, Nissan and Toyota: comparative case studies of organizational capability enhancement

TSUJI, Yoshifumi (1928 - 2007), Consultant, Nissan Motor Co. Ltd, since 2000 (Chairman, 1996–2000)

ISHIHARA, Takashi (1912 - 2003), Counsellor, Nissan Motor Co., Ltd, since 1992 (Chairman, 1985–92)

KAWAMATA, Katsuji (1905 - 1986), Counsellor, Nissan Motor Co. Ltd, since 1985 (Chairman, 1973–85)

STOCKWIN, (James) Arthur (Ainscow) (born 1935), Nissan Professor of Modern Japanese Studies, and Director of Nissan Institute of Japanese Studies, University of Oxford, 1982–2003; Fellow, St Antony’s College, Oxford, 1982–2003, now Emeritus (Sub-Warden, 1999–2001)

Automation and the organization of production in the Japanese automobile industry: Nissan and Toyota in the 1950s

The Japanese–Soviet Neutrality Pact: A Diplomatic History, 1941–1945. Boris Slavinsky, trans. Geoffrey Jukes. Nissan Institute/RoutledgeCurzon Japanese Studies Series. London and New York: RoutledgeCurzon, 2004, 227 pp. ISBN 0415322928

Attorney-General v Nissan, Appeal and cross appeal judgment, [1969] UKHL 3, ILDC 1741 (UK 1969), [1970] AC 179, [1969] 1 All ER 629, 11th February 1969, House of Lords [HL]

NEARY, Ian James (born 1951), Professor in the Politics of Japan, University of Oxford, since 2008 (Director, Nissan Institute of Japanese Studies, 2006–14; Head, School of Interdisciplinary Area Studies, 2011–14); Fellow, St Antony’s College, Oxford, since 2004

NISSAN, Alfred Heskel (born 1914), Consultant to WESTVACO (formerly West Virginia Pulp and Paper), New York (Vice-President, 1967–79, and Corporate Director of Research, 1962–79); Professor, College of Environmental Science and Forestry, Syracuse, New York, since 1979

GOODMAN, Roger James (born 1960), Nissan Professor of Modern Japanese Studies, since 2003, and Head, Social Sciences Division, since 2008, University of Oxford; Fellow, St Antony’s College, Oxford, since 1993 (Acting Warden, 2006–07)

Japanese Electoral Politics: Creating a New Party System, edited by Steven R. Reed. London and New York: Nissan Institute/Routledge Curzon Japanese Studies Series, 2003, 240 pp., £60.00 ($104.95) (ISBN 0-415-31140-3)

The Making of Urban Japan: Cities and Planning from Edo to the Twenty-first Century , by André Sorensen. London: Nissan Institute/Routledge Japanese Studies Series, 2002, 352 pp., US$129.95 (Hardcover ISBN 0-415226-51-1)

GHOSN, Carlos (born 1954), President, since 2000, and Chief Executive Officer, since 2001, and Chairman, Board of Directors, since 2008 (Co-Chairman, 2003–08), Nissan Motor Co. Ltd; President and Chief Executive Officer, since 2005, and Chairman, Board of Directors, since 2009, Renault (Co-Chairman, 2005–09)


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(established 1911)

Masujiro Hahimoto, a graduate of the Tokyo Institute of Technology, was a major figure in the evolution of the Japanese automobile, commencing manufacture at a time when there were less than 300 cars registered in Tokyo. In 1902 he travelled to the USA as a government trainee studying the technology for manufacturing car engines. He established the Kaishiinsha Automobile Factory in Tokyo in order to repair, import, and assemble of foreign cars alongside the manufacture of Japanese cars. The company's first small passenger car was the Dat (‘Hare’, 1914), followed by the Dat31 (1915) and Dat41 (1916). In 1918 the company began the manufacture of military vehicles but later faced some financial difficulties and merged with Jitsuya Jidosha Seizo in Osaka, becoming Dat Jidosha Seizo. The 1920s was an uncomfortable period for the Japanese automobile industry since General Motors and Ford had commenced large‐scale automobile production of Model Ts and Chevrolets in Yokohama and Osaka in 1925 and 1927 respectively, each producing around 10,000 cars per annum. Dat Jidosha Seizo produced Datsuns (‘sons of Dat’) from 1931 though the company was taken over in 1933 (the year in which Hishimoto retired), changing its name to Nissan in the following year. Datsuns were manufactured at the company's sophisticated Yokohama factory and further technological developments in mass‐production techniques were developed through linking up with the Graham‐Paige Company in the USA. In 1936 the Automobile Manufacturing Industry Law was passed, leading ultimately to the closure of foreign automobile manufacturers in Japan and paving the way for domestic automobile production on a significant scale. The Nissan Model 70 saloon of 1937 was derived from the Graham 80 Crusader of 1936. Like a number of other automobile manufacturers such as Isuzu, after the Second World War Nissan developed links with a foreign manufacturer, in this case with Austin of Britain, and from 1953 began production of the A40. Its comfort was far greater than most contemporary Japanese cars and so it proved popular. In 1955 the Datsun Model 110 was launched in 1955, winning the 2nd Mainichi Design Award in 1956 for its novel design, manoeuvrability, and levels of interior comfort. During this fiercely competitive period Nissan products also gained a reputation for reliabilty. The Type 310, or first generation Bluebird, passenger saloon was launched in 1959, followed by the Fairlady Model SP310, a sportscar, in 1953. The Datsun Sunny was launched in 1966, the same year as the Toyota Corolla, and was aimed at the mass market. The name ‘Sunny was voted for by the public, 8.5 million of whom participated in the naming competition. By the end of 1966 it was selling at a monthly rate of 10,000. Since the 1960s Nissan has achieved worldwide sales and has extended its design research and manufacturing facilities in the United States and Europe.

Subjects: Industrial and Commercial Art.

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