nomadic audiences

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1. (cultural studies) A conceptualization of media reception relating to shifting and discontinuous practices rather than to a specific medium or genre: a compression of the concept of ‘dispersed audiences and nomadic subjects’ developed by the American theorist Janice Radway (b.1949).

2. Media users who practise grazing.

3. Roaming new media users accessing media content in multiple locations using mobile communication.

Subjects: Media Studies.

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