non-programme material

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1. Commercials, programme and channel promotional content (such as teasers and idents), and public service announcements. The amount of NPM per hour is regulated in most countries and the relative proportions of programme and non-programme material are an issue for consumer watchdogs. See also clutter.

2. Materials generated in a television or radio production but not broadcast, e.g. rushes and stock shots.

Subjects: Media Studies.

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