Noorda is widely known as a graphic, exhibition, product, and environmental designer, having practised in his native Holland, Indonesia, Italy, and elsewhere. He trained at the Amsterdam Institute of Design between 1944 and 1947. After a spell as a freelance designer in Amsterdam he moved to Milan in 1952, where he won commissions from a number of major clients including Alfa Romeo, Philips, and Pirelli, becoming art director for the latter in 1961. He was also a consultant to the retail chain La Rinascente from 1963 to 1964. In 1965, with Lella and Massimo Vignelli, Ornella Noorda, and Ralph Eckerstrom, he founded Unimark International, an important design consultancy that soon became a global organization with offices throughout the world. His most notable commissions include the signage for the Milan Subway (in collaboration with Franco Albini), Franca Helg, and Antonio Piva, the success resulting in further similar commission for subways in New York and São Paolo. He won Compasso d'Oro awards for the Milan Subway (1964), for the Lombardy regional logo (1979), and the global image of Fusital (1984). He is a member of AGI (Alliance Graphique Internationale) and has been a member of ADI (Associazione per il Disegno Industriale) since 1961.
Subjects: Industrial and Commercial Art.