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objectification


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The dehumanizing reduction of a person (or in representation, a depiction of a person) to the status of a thing, an anonymous body, or a fetishized body part (see also fetishism; fragmentation). Feminists argue that female objectification is a primary mode of women's subjection: in art, film, literature, and life, they are the traditional objects of the gaze for heterosexual male subjects. In psychological objectification theory it is argued that as part of socialization women develop self-objectification: learning to see themselves as men see them. Since the mid 1980s, males have also been increasingly objectified in mass-media contexts such as advertising.

Subjects: Media Studies.


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