observational research

Related Overviews


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

The collection of data by observing behaviours or actions. Observational research is often used in focus groups where a two-way mirror allows people to view the reactions and behaviours of the respondents. Though observational research only provides information on current behaviour, it is nonetheless a very inexpensive and accurate way of providing behavioural data. This type of research is also extremely useful when it is difficult to persuade the respondents to verbalize their behaviours or thoughts.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.