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one-shot


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1 A television programme that stands alone and is not part of a series, usually tailored to the target audience.

2 A shot of one person speaking directly to the camera without any other aspect to the presentation, e.g. background or action.

3 (marketing) A one-step sale, for example buying an item of clothing, rather than a sale which involves several steps, such as a magazine subscription, which involves the steps of paying for the original subscription, and then the repeat subscriptions.

Subjects: Marketing.


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