opinion formers

Show Summary Details

Quick Reference

Groups of people, or individuals, who, through their opinions, writings, speeches, attitudes, and social, business, or political associations, are capable of initiating, influencing, and often inspiring the opinions of others, and are therefore targets for marketers and advertisers.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.