Overview

opt-out


Show Summary Details

Quick Reference

1 A type of program online that assumes inclusion unless stated otherwise.

2 The action of removing oneself from an opt-out program. The term opt-out is often used in relation to ad tracking programs. By default, ad-tracking programs track everyone. In response to growing privacy concerns, some major advertising networks have offered individuals the option to be removed from tracking.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.