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Osgood's semantic differential scales


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Measures of attitude that require that individuals rate the attitude object on a set of semantic scales, which are bipolar adjectives generally seven steps apart. For example, a scale for rating how a person feels about doing aerobics may include the following: FOOLISH: −3 −2 −1 0 +1 +2 +3 WISE; PLEASANT: −3 −2 −1 0 +1 +2 +3 UNPLEASANT, etc.

Subjects: Sports and Exercise Medicine.


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