Overview

over-the-counter


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(OTC)

Goods selected by individual customers which are weighed, packed, and priced (as required) by staff prior to being passed to the customer for payment at that point, or subsequently at a cash point; or in pharmaceutical products markets in which medicines and drugs can be sold by a pharmacy direct to customers, without a doctor's prescription; or any good or service available for direct sale without modification or specific work, especially where an element of such work might be expected.

Subjects: Marketing.


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