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Vance Packard

(1914—1996)


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(1914–96)

Author of the best-seller The Hidden Persuaders in 1957. His book played to a public perception that the advertising industry was able to persuade defenceless consumers to buy unneeded goods and services by devious means. Packard explained that ad agencies used psychiatry, motivational research, and related social sciences to create subliminal selling patterns. See also advertising.

Subjects: Marketing — Industrial and Commercial Art.


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