Gregor Paulsson


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Paulsson was a key figure in the early 20th‐century development of the Svenska Slöjdföreningen (Swedish Society of Industrial Design) and a powerful advocate of the modernization of Swedish design. An art historian and critic, in 1912 he was living in Berlin, where he became interested in the progressive design ideals of the Deutscher Werkbund (DWB), which came to widespread critical attention at the DWB Cologne Exhibition of 1914. He became Secretary of the Svenska Slöjdföreningen in 1917 and published his seminal text Vackrare Vardagsvara (More Beautiful Everyday Things) in 1919. As the Swedish Society of Industrial Design's general director, he became heavily involved with the landmark Stockholm Exhibition of 1930 seeking to bring together progressive design trends, contemporary technology, and the spirit of social utopianism that characterized much Swedish design of the period.

Subjects: Industrial and Commercial Art.

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