Overview

Pearson's correlation coefficient


Show Summary Details

Quick Reference

The most frequently used method to determine the strength of the relationship between two variables. The correlation coefficient is between -−1 and 1; if there is a positive relationship, the coefficient is 1 and if there is a negative relationship the coefficient is -1. For example, if the statement that the taller an individual the more he would weigh were always true, the coefficient would be 1 since as the height increased, the weight would always increase.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.