peer pressure

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The psychological and social influence exerted on individual members by the peer group to encourage conformity to the group's behavioral norms. This process may work by coercion, modeling, or mimicking behavior of an admired peer group leader or conformity to the peer group norm. It is particularly important in shaping adolescent conduct with respect to adoption of tobacco, alcohol, illicit drug use, sexual promiscuity, and other hazardous behavior.

Subjects: Public Health and Epidemiology.

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