Overview

personal selling


Show Summary Details

Quick Reference

Person-to-person interaction between a buyer and a seller in which the seller's purpose is to persuade the buyer of the merits of the product, to convince the buyer of his or her need for it, and to develop with the buyer an ongoing customer relationship.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.