(graphic communication) The use of images primarily as messages. Gombrich argues that ‘statements cannot be translated into images’: for instance, as noted by the American film-maker and communication theorist Sol Worth (1922–77), ‘pictures can't say ain't’. Recognition of the preferred reading of an image depends on the familiarity of viewers with its conventions and allusions and its relation to the context of use. Pictorial communication is usually most effective when used in conjunction with verbal captions as anchors. See alsopictogram; visual communication; visual language; visual semiotics.
Subjects: Media Studies.