Pop architecture

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Robert Venturi (b. 1925) American architect, pioneer of postmodernist architecture

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1 Architecture popular with the public.

2 Buildings the forms of which suggest their function, such as a shoe-shaped shoe-shop; also called ‘bizarre’, ‘illegitimate’, ‘programmatic’, or ‘roadside’ architecture. Venturi has included ‘autoscape’ architecture of the large illuminated advertisements common in the USA in the pop-architecture category.

3 Work influenced by popular architecture, or responding to High Tech and Archigram-promoted images.

Anderton (1998);J. J. C. Andrews (1985);Architectural Review, cxxxii/785 (July 1962), 43–6;Jencks (1979);RIBA Journal (Journal of the Royal Institute of British Architects), lxxii/3 (Mar. 1965), 142–3;R. Venturi (1966, 1996);R. Venturi et al. (1977);Vostell & Higgins (1969)

Subjects: Architecture.

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