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positioning


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A marketing strategy that will position a company's products and services against those of its competitors in the minds of consumers. To achieve positioning success it is suggested that there are four basic competitive strategies that a company can follow. The three winning strategies are:cost leadership – the company tries to achieve lowest costs of production and distribution;differentiation – making use of specific marketing mixes (see differentiated marketing);focus – paying attention to a few market segments.The fourth strategy is a losing strategy in which a company pursues a middle-of-the-road path. Companies that try to be good at everything are rarely particularly good at anything.

cost leadership – the company tries to achieve lowest costs of production and distribution;

differentiation – making use of specific marketing mixes (see differentiated marketing);

focus – paying attention to a few market segments.

Subjects: Marketing.


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