price competition

Show Summary Details

Quick Reference

Competition based on the price at which a product or service is offered. It is especially important in the marketing of products that are not distinctive, such as raw materials. Because price wars reduce profits, sellers prefer other forms of competition, based on quality, packaging, advertising, etc.

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.