product positioning research

Related Overviews


'product positioning research' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

Investigative techniques used to determine how competitive brands are perceived relative to each other on key dimensions of attractiveness and attributes.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.