programme schedule

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A menu of television content for a certain period of viewing: for example, daytime, prime time, or a forthcoming season. In commercial stations, programme schedules are designed to maximize audience numbers and consequently emphasize entertainment (seeentertainment function). However, the Reithian approach to public service broadcasting favoured deliberately mixing popular programmes with ‘high-minded’ content devised to inform and educate audiences (seeReithianism).

Subjects: Media Studies.

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