Emilio Pucci


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A leading figure in Italian fashion in the 1950s and 1960s, Pucci studied for a year at the University of Milan. In 1935 he travelled to the United States where he also studied, returning to the University of Florence, from which he graduated in 1941. After the war, he gained attention as a fashionable designer of skiwear after being featured modelling his own designs in Harper's Bazaar in 1948. This was followed in 1949 with designs for hats, casual trousers, and shirts that further drew him to the attention of an affluent fashion‐conscious clientele which reflected his own social background. In 1950 he opened his own couture house in Florence, increasingly gaining attention for colourful casual clothing. His clothes became highly fashionable on both sides of the Atlantic from the mid‐1950s, with the establishment of a shop on Fifth Avenue, New York, and featured in Vogue. From 1964 to 1973 he also served as a Member of Parliament for Florence, a period which saw the emergence of a new, less elitist generation of Milan‐based Italian designers such as Armani and Versace. However, in the 1990s there was a revival of interest in Pucci's designs (‘Puccimania’) exemplified in the Versace Collection of 1991 that derived closely from Pucci's work of the 1960s.

Subjects: Industrial and Commercial Art.

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