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The linguistic route to gathering knowledge and creation of evidence in the market research process. Two types of questions are used in market research: open-ended questions and closed-ended questions. Open-ended questions are used to determine attitudes or opinions. There is not a finite set of answers for open-ended questions. Closed-ended questions require a finite set of answers such as a yes or no or a multiple choice. Closed-ended questions are used to gather statistics and data that can then be used to monitor usage of a product for sales or forecasting purposes. Closed-ended questions are also called structured questions.

Subjects: Marketing — Judaism and Jewish Studies.

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