rear-view mirror

Show Summary Details

Quick Reference

See also McLuhanism; media ecology.

1. Broadly, the notion that we drive into the future looking backwards, and consequently the present cannot be revealed until it has become yesterday.

2. A metaphor employed by McLuhan to refer to the tendency to frame new technologies in terms of those from the recent past: for example, the telephone was first called the ‘talking telegraph’.

Subjects: Media Studies.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.