Overview

receiver selectivity


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The attentional filtering of message content or information by audiences according to perceptual and interpretive biases. In informational communication, for instance, the most important factor is that individuals favour information which they perceive as being important to them: that is, reflecting its personal relevance to their interests, priorities, and current concerns (see also attention; elaboration; surveillance function). In relation to people's processing of news items, the American political scientist Doris Graber (b.1923) notes that other key factors include emotional appeal, human interest, societal importance, and job relevance, while key reasons for rejecting items are disturbingness, remoteness (see proximity), and complexity. Receiver selectivity is sometimes subdivided into selective exposure, selective attention, selective perception, and selective recall.

Subjects: Media Studies.


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