Overview

recontextualization


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1. Taking something from its usual context and resituating it in an unfamiliar context. As an aesthetic practice, this is characteristic of surrealism, where it serves the function of ‘making the familiar strange and the strange familiar’, in the words of Novalis, otherwise known as Friedrich von Hardenberg (1772–1801), a German poet. See estrangement.

2. Applying a concept associated with or developed in one context to other situations.

3. A technique used in visual and sound collage (e.g. in music), and in photomontage, all of which can also be seen as a form of bricolage. Some examples of musical collage have generated copyright controversies (e.g. Negativland's U2).

4. The process in which any representation changes the meaning of what it ostensibly merely re-presents by reframing it in a different context: notable examples include mass-media news coverage and advertisements: see also framing.

http://l2g.to/negativland/u2/the-edge-interview.html Negativland interviews U2's ‘The Edge’

Subjects: Media Studies.


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