recruitment advertising

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Is the advertising of jobs through the local, national, and specialist press and other media, including the internet. Its purpose is to attract sufficient numbers of qualified candidates to fill job vacancies. Advertisements themselves should be clear, informative, tailored to the kind of job being advertised, and should avoid discriminatory content, including the inclusion of age-related criteria or age barriers. They should also seek to appeal to as broad a cross-section of the population as possible and avoid language or images that are gender or culture specific.

Subjects: Human Resource Management.

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