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A vision of public service broadcasting associated with the Scotsman John Reith (1889–1971), who became managing director of the BBC in 1923 and declared that it should aim to inform, educate, and entertain (very much in that order). For him, PSB was based on four principles: firstly, it should be protected from commercial pressures; secondly, it should serve the whole nation, not just urban centres; thirdly, it should be under the control of a single unified body; and fourthly, it should be a monopoly. See also public broadcasting service; quality television; compare commercialization; fiction values.

Subjects: Media Studies.

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